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Coca-Cola Co. admitted that employees rigged a marketing test of Frozen Coke at Burger King Corp. stores three years ago, one of a series of allegations in a whistleblower lawsuit under investigation by the Securities and Exchange Commission.
The regulation of pharmaceutical products is based on evidence of quality, safety and efficacy. For the development of a new pharmaceutical product, the whole gamut of pharmacological and toxicological tests, clinical trials and registration protocol may take up to 10 years or more and costs hundreds of millions of dollars.