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At first glance, Indian telecoms upstart Jio's bet on 'free' internet-enabled phones to win over poorer customers is a near-fatal blow for low-end handset makers, most already struggling with paper-thin margins on some of the world's cheapest devices.
In these days of access cards for work, travel cards for public transport and contactless payment cards, "card clash" is a very real problem.
Users will be able to access exclusive EXO themes, wallpapers, icons and graphics with the phone case via NFC.
Launched with great pomp and ceremony in Berlin, Germany, on June 27, the Honor 9 is now available to order in Europe.