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Lacking the millions of dollars it costs to broadcast a Super Bowl ad, Britain's Newcastle Brown Ale gate-crashed the biggest advertising event in the United States by creating an archetypal big budget campaign that it never intended to run on television.
Exoskeletons helping the paralysed to walk, tiny maggot-inspired devices gnawing at brain tumours, machines working tirelessly as hospital helpers: in many respects, the future of medicine is already here.
Colombian pop star Shakira has become the first person to reach more than 100 million fans on Facebook, becoming the most "liked" celebrity on the social network in the process.
It might be impossible to take a complete break from technology this summer, but if you do have to pack the smartphone and tablet alongside the swimsuit and SPF 50, make sure you also take some high-tech precautions to ensure you only come back from your vacation with happy memories.
With the advent of mobile technology and increased connectivity, telecommunications operators are finding that managing customer churn is an increasingly complex and in some cases, expensive exercise.