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Eat misshapen veg, wash clothes in cold water, drive more slowly and recycle? It is perhaps no surprise that companies say persuading consumers to go green is a big challenge.
US tech giants Google, Apple, Microsoft and Amazon expressed support for President Barack Obama’s programme to fight climate change, which was put on hold in February by the US Supreme Court.
Sure, the environmentally conscious Apple customer might be pleased to know that the company's datacentres are powered 100% by renewable energy, and that for Apple Stores, that number is 97%. But how does it fare elsewhere?
A five-turbine floating windfarm has gained final approval to set up 25km off the east coast of Scotland in 2017, and is expected to become the world's most powerful floating windfarm of its kind once it starts churning out a combined 30MW.
Apple Inc is investigating how to charge electric cars, talking to charging station companies and hiring engineers with expertise in the area, according to people familiar with the matter and a review of LinkedIn profiles.
German utilities are likely to partner with automakers to tap into a 1bil euro (RM4.56bil) government incentive scheme for electric cars.