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Business 06 Jul 2013 | 12:00 AM

Big data’s big potential

MARKETERS can gain a strong competitive advantage through the ability to harness large, complex sets of data - the so-called “big data”.

Business 29 May 2013 | 12:00 AM

MDeC calls for more SMEs to go into digital marketing

KUALA LUMPUR: Multimedia Development Corp (MDeC) hopes that more small and medium enterprises (SMEs) will engage in and benefit from digital marketing, moving forward, as the growth in digital technology makes the move to adopt such technology possible.

Business 18 May 2013 | 1:51 PM

Dow, S&P end at records, stocks mark fourth week of gains

NEW YORK: Stocks continued their climb into uncharted territory on Friday, racking up the fourth week of gains in a row as encouraging economic data prompted investors to pick up shares of growth companies.

Business 11 May 2013 | 12:51 PM

Companies must sustain their marketing efforts

ONE of the biggest mistakes that a market leader can make is believing that it can't be shaken from its position.

Business 11 May 2013 | 12:00 AM

Companies must sustain their marketing efforts

ONE of the biggest mistakes that a market leader can make is believing that it can't be shaken from its position.

Business 10 May 2013 | 12:00 AM

Branding with a cause MAA: Younger generation prefers companies that give back to society

SEPANG: Consumers are not only looking for brands but also for purpose, according to Malaysian Advertisers Association (MAA) president Khoo Kar Khoon.

Business 22 Mar 2013 | 12:00 AM

Facebook backer Accel Partners closes US$475mil fund

SAN FRANCISCO: Accel, the venture capital firm behind social network Facebook , has closed a new $475 million fund, the firm said on Thursday.

Business 16 Mar 2013 | 12:00 AM

Information innovator

INFORMATION technology (IT) is all about innovation. Vish Iyer can’t agree more.

Business 20 Feb 2013 | 12:00 AM

Gartner: Biz intelligence software sales to rise 9% to RM114.5m

Gartner, Inc. forecasts business intelligence (BI) software revenue in Malaysia to rise 9% to RM114.50mil in 2013 from a year ago as companies seek to improve their decision making processes and analysis.

Business 05 Feb 2013 | 12:00 AM

IBM takes on rivals with lower priced server range

NEW YORK: IBM on Tuesday said it is aiming to take on competitors such as Oracle and Hewlett Packard by offering a more affordable Power Systems server and storage product range later this month.