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Kok Keong and Kim Hock full of praise for new format

KUALA LUMPUR: Former Malaysian badminton greats Foo Kok Keong and Yap Kim Hock have given the thumbs up to the new 30-minute per match ruling in the SS Purple League (SSPL).

Formula E drivers to race video gamers in Vegas event

MONZA, Italy (Reuters) - Ten video gamers will take on Formula E racing drivers in a virtual 'ePrix' in Las Vegas in January with $1 million in prize money to be won, organisers of the electric series announced on Thursday.

Brazil's Petrobras to pay $3.25 million to aid troubled Games

RIO DE JANEIRO (Reuters) - Brazilian oil company Petroleo Brasileiro SA said on Wednesday it will spend 10.5 million reais ($3.25 million/£2.4 million) to buy marketing rights to the financially troubled Rio de Janeiro Paralympic Games.

It's all in the wrist - Apple's tactic for a little Games glory

RIO DE JANEIRO (Reuters) - Apple Inc is threatening to crash Samsung's expensive Olympics party.

Formula E to hold Las Vegas virtual race

LONDON (Reuters) - Formula E, the world's first fully electric car racing series, is planning a virtual race in Las Vegas next January with a likely $1 million (682,267.86 pounds) jackpot for the winner.

Olympics-Pyeongchang Winter Games chief Cho steps down

SEOUL (Reuters) - Cho Yang-ho has resigned as head of the 2018 Pyeongchang Winter Olympics organising committee (POCOG) in order to focus on his troubled Hanjin Shipping business, the body said on Tuesday.

Brands seek Rio gold in new advertising playing field

NEW YORK (Reuters) - Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Football legend Pelé sues Samsung over image in newspaper ad

(Reuters) - Brazilian football legend Pelé has sued Samsung Electronics Co <005930.KS> for at least $30 million, alleging the Korean company improperly used a look-alike in an advertisement that ran in the New York Times without permission.

Aussie 'Brainband' joins fight against concussion

SYDNEY (Reuters) - If a couple of Australians have their way, the days when an athlete can take a big hit on the field then groggily pick himself up and head back into the fray will soon be gone.

Athletics - a poor relation even before doping scandal

BERLIN (Reuters) - Athletics was struggling to compete for funding with money-spinning sports such as football and baseball even before the latest doping scandal; but that task has now grown much harder despite the booming popularity of amateur running.