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FRANCHISORS of local brands in Malaysia should look at creating branding for their franchises rather than concentrate on marketing strategies to create brands on par with well-known international companies like Kentucky Fried Chicken or McDonald#039;s, said Brand Mercatus (M) Sdn Bhd chief executive officer Peter Pek.
ROBERT Beard, better known as Bob around the office and friends, lights up when he speaks of Malaysia.
A new phase is shaping up at McDonald#146;s, famous for its I>Big Mac /I>worldwide. The new buzz words, said CEO and country manager Robert Beard, will be quality and speed.
Alcoa Inc, the world's largest aluminium producer, has reported a profit dip for the latest quarter but the result still beat Wall Street estimates as the company controlled costs to offset weaker demand in the key aerospace and gas turbine sectors and higher energy costs.
PETRONAS Dagangan Bhd, (PDB) the retail arm of Petroliam Nasional Bhd (Petronas), expects an improvement in performance in the current year ending March 31, 2004, fuelled by new petrol station openings and better costs management.