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Local brand franchisors urged to create international standards
FRANCHISORS of local brands in Malaysia should look at creating branding for their franchises rather than concentrate on marketing strategies to create brands on par with well-known international companies like Kentucky Fried Chicken or McDonald#039;s, said Brand Mercatus (M) Sdn Bhd chief executive officer Peter Pek.
Dow up, Nasdaq finishes lower
Blue-chip stocks eked out slight gains on Friday amid renewed hopes for a recovery, but the Nasdaq finished lower on near record volume as investors booked profits from a rally on news of Oracle Corp#8217;s proposed takeover of software rival PeopleSoft Inc.
Bob proud to be based in multi-racial Malaysia
ROBERT Beard, better known as Bob around the office and friends, lights up when he speaks of Malaysia.
McDonald’s entering new phase, says CEO
A new phase is shaping up at McDonald#146;s, famous for its I>Big Mac /I>worldwide. The new buzz words, said CEO and country manager Robert Beard, will be quality and speed.
Grey Worldwide appoints new MD
GREY Worldwide Sdn Bhd, the advertising division of Grey Global Group Malaysia, has appointed industry veteran Mah Bing Zeat as managing director.
McDonald's new tag line - 'I'm lovin' it'
McDonald#8217;s Corp, the world#8217;s largest fast-food company, has unveiled a new advertising theme designed to attract younger and hipper consumers: #8220;I#8217;m lovin#8217; it.#8221;
Kraft to fight obesity by cutting portion
Processed food multi-national Kraft Foods Inc will cut the size of portions and change the recipe of some top products as the industry faces pressure over obesity rates.
Alcoa posts slight dip in second-quarter profit
Alcoa Inc, the world's largest aluminium producer, has reported a profit dip for the latest quarter but the result still beat Wall Street estimates as the company controlled costs to offset weaker demand in the key aerospace and gas turbine sectors and higher energy costs.
Petronas Dagangan sees better results
PETRONAS Dagangan Bhd, (PDB) the retail arm of Petroliam Nasional Bhd (Petronas), expects an improvement in performance in the current year ending March 31, 2004, fuelled by new petrol station openings and better costs management.
US stocks gain, dollar drops
US stocks rose on Friday after stellar earnings from software leader Microsoft Corp and a broker's bullish call on fast-food giant McDonald's Corp, while bonds fell after a rise in July consumer sentiment.
