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THE responsibility for branding must lie with the company#146;s top management, not relegated to the marketing department #150; this is an idea that Asia has yet to fully embrace, according to Mike Murphy, Ogilvy amp; Mather Asia-Pacific#039;s chief executive officer (new networks).
Title: The Great Software Debate #8211; Open, Free Or Proprietary? Publisher: Juken Consultancy Price: RM29.50/B>