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B>C/B>OMPANIES sometimes spend huge sums of money on a public relations campaign, which eventually turns out to be unproductive. 'The primary reason communications campaigns fail is because they are not initiated with clearly stated definition or goals. Hence the desired result is not achieved,' said Anne Gabriel, managing director of Weber Shandwick, an international public relations company that claims to produce success with its Outcome Management (OM) programme.
SAPURA Defence, a developer and provider of defence technologies, is looking to strengthen its presence in the country and Asean and will continue to make significant investment in a new technology to improve the communications process of the local military operations.
SAPURA Telecommunications Bhd (STB) aims to grow its overseas business to account for more than 50% of its total revenue within the next 5 years, from 10% now, chief operating officer Rodzlan Akib Abu Bakar said.
The Malaysian hockey team failed to qualify for the Athens Olympics because they lacked fighting spirit and fitness. That, at least, is the opinion of former South Korean national hockey team skipper Kang Keon-wook.
SINCE Crest Petroleum Bhd clinched the RM2bil contract from Petronas Carigali Sdn Bhd and the local units of two major foreign oil and gas companies on Monday, speculation has been rife on who the major beneficiaries of any spin-offs will be.