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NMR to ensure accurate figures
NIELSEN Media Research (NMR), which has from time to time been criticised for allegedly reporting over-inflated advertising expenditure (adex) figures, is taking steps to provide more accurate numbers.
Oil World editor: CPO price to recover by June
BARRING any unforeseen circumstances, the price of crude palm oil (CPO) is likely to recover and exceed the RM1,600 per tonne mark again by next month compared with its current level of slightly above RM1,500 per tonne, according to I>Oil World/Ieditor-in-chief Thomas Mielke.
Views from Malaysian CEOS on the impact of Iraq war
Most Malaysian CEOs have expressed optimism that the US-led Iraq war would be short and therefore would have minimal impact on the Malaysian economy.
4As forms panel on TV data
THE Association of Accredited Advertising Agents (4As) wants to see more reliable and regular data on the audience for television, which attracts 30% of the country#146;s total advertising spending.
Look at the plantation business, not only the trees
IT is easy to understand why Tan Sri Abdul Khalid Ibrahim spends a lot of time thinking about the plantation business. He joined a select group of the industry's most influential figures when he became group chief executive of Kumpulan Guthrie Bhd in 1994.
Football's the loser with Inter through to semis, says Benitez
Valencia coach Rafa Benitez was damning in his criticism of referee Kim Milton Nielsen and opponents Inter Milan after his side were knocked out of the Champions League on the away goals rule on Tuesday.
Iraq war and SARS boost TV viewership
SINGAPOREANS have been watching more television from mid-March to the first week of April because of the Iraq war and the SARS outbreak.
Adex posts 6% Q1 growth
MALAYSIA#039;S advertising expenditure (adex) has registered a 6% year-on-year (YoY) growth in the first quarter of this year to RM782.3mil.
Palm oil sector to counter European smear campaign
THE local palm oil industry, with the assistance of the Malaysian government, will be taking steps to counter the rising anti-palm oil and anti-tropical oil sentiment in northern Europe similar to the smear campaign by the American Soybean Association (ASA) in the late 1980s.
SARS hits Singapore and HK print ad markets
Newspaper publishers in Singapore and here are feeling the heat from the deadly Severe Acute Respiratory Syndrome (SARS) virus as companies pull back from advertising to consumers who are staying away from shopping centres.
