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Business 26 Sep 2003 | 12:00 AM

Brand building is vital for M’sia

The Star holds a panel discussion on the prospects for the Malaysian advertising industry. Q R on the discussions.

Business 26 Sep 2003 | 12:00 AM

View advertising as investment, not cost

So what are the prospects and challenges for the industry in the months and year ahead?

Business 27 Aug 2003 | 12:00 AM

Local admen as good as foreign peers: MAA

THE creative skills and standards of professionals in the local advertising industry are on par with those in the developed countries, said Malaysian Advertisers Association (MAA) vice-president Bharat Avalani.

Business 20 Jun 2003 | 12:00 AM

ABC workshop to focus on 'changes'

THE Audit Bureau of Circulations (ABC) media workshop, scheduled to take place at the Pacific Sutera Hotel in Kota Kinabalu from July 17 to 20, will focus on the convergence of traditional media, the advent of new ones and the coming onstream of 3G technology.

Business 02 May 2003 | 12:00 AM

New president on MAA role going forward

IT is vital that the Malaysian Advertisers Association (MAA) continues to monitor developments that might impact marketers#039; ability to advertise, newly appointed MAA president Shahar Noor said.