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TECH 26 Aug 2013 | 3:40 PM

Consolidated management with 12c

The Oracle Database 12c is said to be five times more scalable than traditional databases.

Business 23 Aug 2013 | 8:10 AM

HP CEO On The Prowl For Acquisitions Up To US$1.5bil

SAN FRANCISCO: Hewlett-Packard Co is back in the market for acquisitions of up to US$1.5 billion, Chief Executive Meg Whitman said in a televised interview on Thursday, aiming for smaller deals after a flurry of outsized purchases in past years.

Business 29 Jul 2013 | 12:48 PM

Publicis, Omnicom To Merge in $35.1bil dealTo Create Ad Giant

PARIS/NEW YORK: A proposed mega-merger between global ad agencies Publicis and Omnicom could bring rival accounts such as Coca-Cola and PepsiCo under one firm, underscoring the scale of the $35.1 billion (22.7 billion pounds) deal and the potential conflicts it raises.

Business 13 Jul 2013 | 12:00 AM

Re-thinking customer segmentations

MARKETERS should stop using race, age or even income-based demographics for customer segmentation as they are “meaningless”, according to a shopper marketing and customer intelligence expert.

World 10 Jul 2013 | 5:20 AM

As Japan PM Abe weighs labour reform, IBM emerges as test case

TOKYO (Reuters) - When 27-year IBM veteran Martin Jetter came to Tokyo last year, the new president of the technology giant's Japanese arm had a radical idea: hold workers accountable for performance.

Business 06 Jul 2013 | 12:00 AM

Big data’s big potential

MARKETERS can gain a strong competitive advantage through the ability to harness large, complex sets of data - the so-called “big data”.

TECH 04 Jun 2013 | 1:50 PM

Suzlinda Sulaiman appointed to lead Microsoft Malaysia's services business

Suzlinda is tasked to help Malaysian businesses maximize return on their investment in Microsoft products and technologies.

Business 29 May 2013 | 12:00 AM

MDeC calls for more SMEs to go into digital marketing

KUALA LUMPUR: Multimedia Development Corp (MDeC) hopes that more small and medium enterprises (SMEs) will engage in and benefit from digital marketing, moving forward, as the growth in digital technology makes the move to adopt such technology possible.

Nation 19 May 2013 | 12:00 AM

They’re watching, and selling your data

Every time you are online and tapping away on your laptop or digital device, someone is logging every action. Scary?

Business 18 May 2013 | 1:51 PM

Dow, S&P end at records, stocks mark fourth week of gains

NEW YORK: Stocks continued their climb into uncharted territory on Friday, racking up the fourth week of gains in a row as encouraging economic data prompted investors to pick up shares of growth companies.