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Stock Market Signals: A weekly column on the Main Board of Bursa Malaysia by G.M. Teoh
IT would come as a great surprise to the bulk of the philosophers surveyed in this book that their ruminations form a philosophy of branding, one that offers counsel to marketers.
ALTHOUGH we can get our sport shoes from almost any department store in town, many of us prefer to acquire them from Nike or Adidas outlets. You may be among those who choose to wear I>Zara/Iclothes, but not I>MNG/Iones. What do all these labels have in common?
In this final article in a three part series FranNet Asia president Lim Soo Kong discusses things to avoid after buying a franchise business.