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Business 21 Sep 2004 | 12:00 AM Premium

Advertisers revise adex to RM4b

THE Association of Accredited Advertising Agents Malaysia (4As) is revising upwards its estimate for total advertising expenditure (adex) in Malaysia this year to an all-time high of RM4.2bil, an almost 13% rise over last year's RM3.72bil.

Business 07 Apr 2004 | 12:00 AM Premium

Astana clinches top prize in Chinese New Year ads awards

ASTANA International Sdn Bhd, a wholly Malaysian-owned advertising agency, was awarded the grand prize in the 6th Chinese New Year Greeting Ads Awards 2004 organised by I>Nanyang Siang Pau/Iand I>China Press/I>.

Business 19 Oct 2003 | 12:00 AM Premium

O & M grabs its fourth Golden Kancil award

Ogilvy Mather (M) Sdn Bhd (O M) has won the advertising industry's most-coveted award, the Golden Kancil, for its point-of-sale work for Post Cereals.

Business 27 Sep 2003 | 12:00 AM Premium

Local talent as good as foreign

The advertising industry will celebrate the 25th Kancil Awards (the industry's top awards); is creative talent among Malaysian agencies improving all the time?

Business 27 Sep 2003 | 12:00 AM Premium

Advertisers: Too many government rules

StarBiz recently invited leaders in the Malaysian advertising industry for a roundtable discussion on issues and prospects for the industry. This is part two of the discussion.

Business 18 Sep 2003 | 12:00 AM Premium

25th year joy for Kancil Awards

THE Kancil Awards, a well-established barometer of creative excellence and standards in the Malaysian advertising industry, will celebrate its 25th anniversary this year in a grand and unprecedented way.

Business 30 Aug 2003 | 12:00 AM Premium

M’sian-directed TVC wins 4 Indon awards

A TV commercial (TVC) directed by a Malaysian and co-produced by Axis Films Sdn Bhd netted four creative awards at the Citra Pariwara Awards #150; Indonesia#146;s equivalent of the Kancil Awards in Malaysia #150; last week.

Business 15 Mar 2003 | 12:00 AM Premium

McCann Malaysia set to boost creative profile

IT was a year of celebration, and it was a year of despair. Such was 2002 for McCann-Erickson (M) Sdn Bhd, one of the country#8217;s largest advertising agencies.

Business 25 Jan 2003 | 12:00 AM Premium

Malaysia's award winning interactive agency

ADVERTISERS can use the Internet to re-position and evolve their brands for a new generation of consumers, says Arachnid Sdn Bhd boss Chin Weng Keong.

Business 25 Jan 2003 | 12:00 AM Premium

Playing catch up below the line

LEO Burnett Advertising Sdn Bhd is one of the country#8217;s creative powerhouses and it services some of the biggest Malaysian corporations, including Petronas, Tenaga Nasional, Malaysia Airlines and Bumiputra-Commerce Bank. So one would think the agency hardly has anything to feel inadequate about.