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Integrated and interactive advertising that promote dialogue between advertisers and the audience will produce a more effective campaign, says Ronald Ng, who was recently appointed chief creative officer of BBDO and Proximity Malaysia.
PACKET One Networks (M) Sdn Bhd's (P1) i>Sudah Potong? /i>campaign has been viewed as 'vulgar' or insulting to women, but there's no denying the ads, run across various media including newspaper, TV and radio, have been making a marketing impact from the day it was launched in late September.