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Business 27 Nov 2006 | 12:00 AM Premium

Malaysian ad stands out

Lowe Partners Malaysia's advertisement for the Land Rover Owners Club, titled I>Directions/I>, has been named the joint 4th most awarded print ad in the world this year by the Gunn Report.

Business 13 Dec 2008 | 12:00 AM Premium

Sustaining the momentum

NEXT March will mark a leadership transition at the very top Government level. The same month may also see a leadership change at the Association of Accredited Advertising Agents Malaysia (4As), which traditionally holds its AGM in March.

Business 05 May 2012 | 12:00 AM Premium

What’s next for Chan?

ONE gets a feeling that Jennifer Chan, who has spent three decades in the advertising industry and became the first Malaysian woman to head an international agency, is ready for a new phase in her career.

Business 11 May 2013 | 12:00 AM Premium

Retail outlets 'the new battleground'

BRAND activation agency Ogilvy Action, which is a part of the Ogilvy group, sees a growing opportunity in the area of shopper marketing - an area which it is truly a specialist in.

Business 30 Nov 2011 | 12:00 AM Premium

4As terminates membership of 17 agencies

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has terminated the membership of 17 ad agencies for failure to comply with its Boomerang Membership Accreditation Programme (BMAP).

Business 10 Jul 2010 | 12:00 AM Premium

An ad veteran’s good-bye

Rishya Joseph departs after YR is back on stable footing.

Business 11 Dec 2010 | 12:00 AM Premium

Hey, big ad spenders!

AS the effects of the global financial crisis continue to wither away, advertising expenditure - like the economy and consumer confidence - sees a huge rebound in 2010.

Business 07 Mar 2009 | 12:00 AM Premium

BBDO and Proximity to create more interactive campaigns

Integrated and interactive advertising that promote dialogue between advertisers and the audience will produce a more effective campaign, says Ronald Ng, who was recently appointed chief creative officer of BBDO and Proximity Malaysia.

Business 21 Nov 2009 | 12:00 AM Premium

P1 defends its cutting-edge ad

PACKET One Networks (M) Sdn Bhd's (P1) i>Sudah Potong? /i>campaign has been viewed as 'vulgar' or insulting to women, but there's no denying the ads, run across various media including newspaper, TV and radio, have been making a marketing impact from the day it was launched in late September.

Business 04 Jan 2003 | 12:00 AM Premium

DDB aims for top three in region

DDB International president (Asia-Pacific) Michael Bray is generous in his praise of DDB Worldwide's Malaysian operations, Naga DDB.