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Digital marketing picking up

DIGITAL marketing is expected to play an important role in helping corporations get new customers and retain them as the use of Internet and mobile telecommunications services continue to grow strongly in the coming years.


General optimism at 3GSM World Congress in Cannes

IT was not the usual glamour and glitter of the world-famous film festival that the French Riviera resort of Cannes experienced two weeks ago.


Local firm in innovative billboard ties with Indon police

Malaysian-based PT MitraCipta InterNusa has launched a major advertising project that combined police posts and outdoor billboards at various locations along the main road of Java and Bali islands, Indonesia's most densely populated region.


Wall’s Ice Cream to grow industry

MALAYSIA'S pioneer in branded ice-cream, Wall's Ice Cream, plans to grow the local market by creating products that are in sync with changing consumer needs and lifestyle, said general manager J. V. Raman.


All systems go for Setia Alam

It is all systems go for S P Setia's biggest property development in the country: the 4,000-acre freehold Setia Alam in Shah Alam, Selangor.


Asian airlines face no-frills challenge

Analysis by K.P.LEE.


China firms exploring various ad channels

Everywhere in China, tens of thousands of small advertising agencies are desperately trying to beat the competition and survive either through innovation or by exploiting virgin advertising territory.


New-look Celcom has soaring ambitions

CELCOM (M) Bhd, the country's largest mobile telecommunications company following its merger with TM Cellular Sdn Bhd last year, is aggressively going after a larger slice of the local market, its chief executive officer Datuk Ramli Abbas said.


Vibrant business centre of India

MUMBAI is often described as a city with a pulse; it is colourful and rich in culture.


Dairy Farm sees drop in profit margin

Dairy Farm Giant Retail Sdn Bhd has forecast its just-launched RM4mil price reduction strategy will cause margins to drop by 1.5% this month, further depressing its already declining month-on-month margins.