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PETALING JAYA: At a time when businesses are bearing the brunt of the coronavirus (Covid-19) pandemic, agencies are ramping up their operations to maintain market share and ride on the competition.
KUALA LUMPUR: GroupM hosted a virtual roundtable on Business Unusual – A Look at Life After Covid-19 to share key learnings from their clients working across critical business verticals on how they are currently navigating businesses in such unusual times.
PETALING JAYA: The move to allow publishers to be compensated for the use of their news content by tech giants is gaining momentum at a time when ad revenue is hammered down by the Covid-19 outbreak.
Local agencies seen holding strong in the wake of Covid-19
PETALING JAYA: The Media Specialists Association (MSA) has announced Chanchal Chakrabarty as its president and Darren Yuen of Initiative Media as its vice-president at the association’s recent AGM.
Chanchal Chakrabarty game to take on challenges
The awards remain the leading indicator of brand awareness among consumers
Consumer revenge-spending anticipated from the second half