The Hunger Games: Catching Fire - AFP
ONE of the absolute best things about Catching Fire, the excellent sequel to The Hunger Games, is Subway. More specifically, it's the company's decision to spend money associating itself with a series centred on forced famine in a future dystopia. Subway's spectacularly ill-advised advertisement is almost as ubiquitous as the chain itself - and it is a beautiful thing.
Suzanne Collins' Hunger Games series doesn't just target the opiate of entertainment and those responsible for it, it fires arrows at the twisted ancillary industries that grow in its shadow and at the viewers themselves. We cheer for those eking out some semblance of a living in the districts, and occasionally forget that most of us live in some semblance of the Capitol.
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