Share profits to save the industry

Big tech should be compelled to share advertising revenue or pay for content reuse that is generated by media companies.

THESE are tough times for the Malaysian media.

The Covid-19 pandemic has exacerbated a depressed media landscape already reeling from declining revenue. Even though the media are considered essential services and are allowed to operate, the movement control order (MCO) has seriously affected advertising revenue across all media platforms – print, digital, TV, radio, etc.