How China’s iconic White Rabbit sweets went from a Shanghai favourite to being known the world over


Ask anyone in Shanghai to name their favourite candy and there will only be one answer. The familiar white, red and blue wrappers of White Rabbit Creamy Candy have been a staple among sweet tooths in China and overseas for nearly eight decades.

The milk candies now known as White Rabbit first appeared in the 1940s, and have been synonymous with Shanghai ever since. Their iconic branding and edible rice paper wrapping occupy a special place in the city’s collective memory and history.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

   

Next In Regional

Top Korean actor Yoo Ah-in under investigation for alleged illegal use of propofol drug
Kremlin dismisses claims Putin was involved in MH17 downing
Hussein Omar Khan to be new Selangor police chief
Thailand rolls out the red carpet for PM Anwar
Selangor polls could go either way, say analysts
Apex court denies JJ's children leave to appeal over RM1bil in shares
Man gets six years jail for committing unnatural sex on step-sister
Indonesia, Malaysia to send palm oil envoys to EU over deforestation law
1MDB trial: Jho Low was 'boss', Najib was the 'big boss', witness tells court
In a first for India, transgender couple become biological parents

Others Also Read