Unduk Ngadau elevated to national level with greater responsibilities

Kadazandusun Cultural Association (KDCA) Women Council chairman Joanna Kitingan addressing the 51 Unduk Ngadau finalists during their registration exercise on Sunday (May 26).

KOTA KINABALU: This year’s crowned Unduk Ngadau (harvest beauty queen) will bear greater responsibility as Sabah’s annual cultural beauty pageant is elevated to a national-level status.

From its humble beginnings in the 1960s, this unique cultural beauty contest, arguably the oldest in the world, has evolved and matured to align with current trends.