80% not buying online content

  • Nation Premium
  • Wednesday, 25 Oct 2017

PETALING JAYA: Only 17% of Malaysian consumers consider social media content to be reliable, according to the latest study by a leading market research agency, Kantar TNS.

It also found that even though Malaysians spend an average 7.2 hours online every day, they are generally sceptical of content they see online.

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