Cendana founding chief executive officer Izan Satrina Mohd Sallehuddin.
MALAYSIA’S “new economic asset”. The recognition by Prime Minister Datuk Seri Najib Tun Razak of the value of arts and culture at the recent launch of Cultural Economy Development Agency (Cendana), brought tears to Izan Satrina Mohd Sallehuddin’s eyes.
The arts fraternity has been trying for decades to get that seal of approval. For Izan, Cendana’s founding chief executive officer, it has been an exhausting five years of lobbying.
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