Penang mall where cash is not king

Brisk business: Shoppers patronising at a mall where members can exchange goods and services with their loyal reward points.

GEORGE TOWN: A man walks into a restaurant in a mall, has his dinner, then walks around the mall doing some shopping. And he does not need cash or a credit card. Everything is paid for with virtual money.

There is a mall here “specially dedicated” to an investment company in Penang.

The company offers returns of up to 24% per annum with virtual tra­ding of coins and has managed to lure more investors into the scheme with the shopping mall.

Besides clothing, accessories, electrical items, household pro­ducts, digital gadgets and mobile phones, investors can even spend their virtual money in restaurants at the mall where all transactions are done in cashless terms.

The virtual money first has to be converted into “loyal reward points” in exchange for products and services at the mall.

Its members are not only Malay­sians. The company, which has been in operation for se­­veral years, has even spread its wings overseas and counts among its members many Chinese nationals.

An investor, who wished to be known as Ng, said many people were confident about the scheme as it provided real products.

Ng said she travelled frequently to the mall from Kuala Lumpur just to spend her virtual coins.

“It is very convenient. I can shop and eat at nice restaurants in the mall. And everything is cashless,” she said.

A basic package for the scheme would be US$5,000 to buy 3,000 virtual coins from an agent.

An investor has to place RM22,500 with the agent because the conversion rate is fixed at RM4.50 to US$1.

The 3,000 virtual coins are then converted into 10,000 units. The base value is US$0.30 per unit.

The company which describes itself as a social networking services provider (SNS) splits the units after six to eight months. This means 10,000 units becomes 20,000 and then 40,000.

Assuming an investor disposes the entire 40,000 at 40 cents each, they would end up with US$16,000 in virtual currency.

However, you can only convert 55% of the US$16,000 into cash. The company buys it back at a fixed rate of RM3.80 per US$1.

Although there is a lack of transparency on how the company is able to generate such returns, a member who declined to be named seems fully convinced with the company’s operations.

“Judging by the development, we can see the potential of the company in growing its business.

“Besides the mall, the company also has subsidiaries and other affi­liated companies which are invol­ved in tourism, entertainment, construction and properties.

“It is an open secret that the company owns a Chinese restaurant, hotels in Penang and even a theme park in Thailand,” he said.