Singing and dancing at relaunch of preschool chain's privilege card

CHILDREN from Smart Reader Kids sang and danced to hail the launch of the Smart Reader Worldwide Sdn Bhd’s Privilege Card programme.

The nationwide Smart Reader Kids and Smart Reader Kids++ Privilege Card programme, open to children from three to six years of age, was launched at Berjaya Times Square Theme Park.

An adorable singing and dance performance by children of the Smart Reader Kids programme during the 2014 launch of the Smart Reader Kids and Smart Reader Kids++ Privilege Card.
An adorable performance by Smart Reader Kids.

In its seventh year, the programme has garnered 40 child-friendly partners thus far, including an additional 17 merchants this year alone.

Smart Reader Worldwide executive director Kevan Ong, who was at the launch, expressed a desire to double the number of merchant partners.

“We aim to cater to more of our students by bringing them greater privileges.

“In that respect, we always try to emphasise not only the quantity but the quality of education provided,” said Ong.

Also present at the launch were Smart Reader Kids and teachers from the Damansara Heights centre, Berjaya Times Square Theme Park Sdn Bhd sales and marketing manager Henry Wong, and several merchant partner representatives.

Smart Reader Worldwide mascots, Smart and Jack also made a guest appearance to the delight of the children who were then treated to a complimentary tour of the theme park.

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