Local company partners Golden Screen Cinemas to bring a good cup of coffee for movie patrons


MALAYSIAN cinema-goers who love coffee now have reason to be happy thanks to Drinklink Sdn Bhd’s partnership with Golden Screen Cinemas (GSC).

Drinklink, the Malaysian franchisor for Taiwanese food and beverage company La Kaffa International Co Ltd, recently opened an outlet at the GSC cineplex in 1Utama shopping centre.

La Kaffa International is positive that the partnership between Drinklink and GSC will be mutually beneficial, and is looking to expand its brand presence through franchisee opportunities.

Drinklink offers fruit-tea smoothies and the current local favourite — bubble tea.

La Kaffa Coffee’s Earl Grey Pearl Tea is only available at La Kaffa’s outlet.

“La Kaffa is a global brand that not only appeals to the Chinese demographic, but to all races and age groups,” said Drinklink managing director Chua Chiong Heng, who secured the Malaysian franchise for La Kaffa some eight months ago.

“Most movie-goers spend a minimum of 120 minutes in a cold hall and a hot drink is what they crave. Our partnership with GSC was a natural move,” he explained.

Cinema operator, GSC, boasts a total of 220 screens in 26 locations.

The partnership will enable the GSC cineplex in 1Utama to provide its patrons a complete range of beverages.

“We realised that we lacked good coffee at our cinemas and we wanted to give our customers a good alternative to our range of soft drinks,” said GSC general manager Irving Chee.

“Glitters Cafe 1Utama was a pilot project initiated to gauge the interest of movie-goers, and so far, the response has been encouraging,” said Chee, who added that there could be a possibility of other La Kaffa Cafes in future GSC sites.

To-date, GSC has three Glitters Cafe.

According to Chua, on average, the La Kaffa outlet in Glitters Cafe sells between 200 and 300 cups of beverages a day since it was opened some two months ago.

La Kaffa International was founded in Taiwan in 2004 by Henry Wang.

After travelling the world to sample different cuisines, he decided to return home to open his own cafe — La Kaffa Cafe.

“Malaysia is a very positive market for us,” said Wang. “It is our third largest market (after Hong Kong and Taiwan) and we foresee this market growing exponentially,” Wang said.

La Kaffa International is present in 15 countries and has over 500 outlets. Chatime, one of the brands owned by La Kaffa International, is well-known in Malaysia and is the company’s largest revenue earner. For the fiscal year ended Dec 31, 2011, La Kaffa International derived 84% of its total revenue from Chatime operations.

With La Kaffa Coffee, the company now has three brands run by franchisees in Malaysia, the other two being Chatime and ZenQ, which serves Taiwanese desserts.

La Kaffa Coffee serves freshly ground and brewed Italian-style coffee. But besides the traditional cappuccino, latte, mocha and frappe, they also have flavoured coffees like brown sugar coffee (a local favourite), English-toffee latte and hazelnut coffee.

As with the current trend in adding toppings in to beverages its Iced Coffee concoctions comes with a variety of additions. These include “pearls”, coffee jelly, rainbow jelly, pudding and red beans.

One of the more unusual La Kaffa Coffee offerings is its Sea Salt Coffee.

“Unlike other beverages, coffee will never go out of style. We believe in the Starbucks model as the company has had so many ups and downs, and we encourage those interested in La Kaffa Coffee to approach us for franchise opportunities,” said Chua.

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Business , La Kaffa , Chatime , Henry Wang , GSC

   

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