MORE and more multiplex cinemas are popping up all over Malaysia, offering moviegoers state-of-the-art visual and audio facilities, luxurious seating and lounges, and wider variety of items at concession stands.
Having multiplex cinemas located in shopping malls offers great convenience for consumers, as it makes the mall an all-in-one destination. MetroBiz speaks to two major cinema operators in Malaysia to find out how the cinema industry has evolved through the times.
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