Bubble tea craze leads to a flurry of stores opening in Klang Valley

SOME might just ask what is so special about bubble tea, but the fact remains that Malaysians have been going gaga over the drink, and kiosks are sprouting like mushrooms.

Over the past two years, consumers have seen a variety of brands popping up, with more than five companies entering the market, and setting up cafes as if from a production line.