From perfume seller to King Of Dates

Yusuf Taiyoob started from scratch selling cashew nuts and spices, and today, he has an empire built on dates. His secret ingredient? Customer trust, he tells CHONG KAH YUAN.

WITH a record of 4,000 tonnes of dates in sales annually, Yusuf Taiyoob Sdn Bhd is the country’s leading importer and distributor of dates, supplying to more than 3,000 retailers and distributors in the country.

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