All about value

Yus company has evolved over the years from doing mainly testing jobs to assembly and now design too.

Yu Chee Leak, founder of electronics design manufacturer DES of Sg Petani, says two things are imperative for a business to stay competitive. One is to ensure quality and the other is to be able to move up the value chain. LIM WING HOOI reports.

IN a world where margins are tight and economic prospects aren’t exactly looking rosy, everyone is thinking about cutting cost. Many are tempted to go for a lower price quotation in everything and take a more “liberal” stand on quality, be it regarding materials, manufacturing processes or QC.

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