Panel discussion focuses on modern consumer demands

(From second left) Fariz, EasyStore marketing head Amirul Mokhtar, Chew and Signature Market co-founder and chief executive officer Edwin Wang taking part in the panel discussion.

A STUDY on online shopping reveals that customers rely on online reviews to assist in their purchasing decision.

In Malaysia, 93% of consumers shared their feedback on purchased products online.

According to The Ecommerce South-East Asia (SEA) Barometer Report, online shopping provides consumers with a broader range of brands to choose from and the convenience of making their purchases remotely, with 94% of online consumers in Malaysia shop across Asia.

This consumer behaviour is a strong signal for online retailers to expand their business globally and digitally to attract a more extensive customer base.

The report covers six markets – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

The study was conducted by Ninja Van Group – a tech-enabled express logistics company – and DPDgroup – a parcel delivery network.

This was shared during Ninja Van Malaysia’s first-ever panel discussion titled “Meeting Modern Consumer Demands” in collaboration with Signature Market, EasyStore and PayRecon.

The session highlighted the current ecommerce trends and aimed to provide a holistic take on solutions and strategies that enable small and medium-sized enterprises (SMEs) to grow in the digital marketplace.

Ninja Van Malaysia sales and partnerships head Fariz Maswan said SMEs must leverage digitalisation to increase efficiency, streamline processes and adapt to changing consumer behaviour more quickly.

“When it comes to online shopping, consumers expect a seamless experience. Therefore, supply chain companies play a key part in delivering hassle- free services.

He highlighted the company’s “Fantastic Service Recovery” initiative, a new ecosystem of cloud products and processes to efficiently resolve parcel-related issues.

NinjaChat is an AI-powered social messaging system that allows shippers to manage customer orders and monitor deliveries directly on multiple social media platforms.

PayRecon founder and chief executive officer Sean Chew said a steady growth of social sellers had been observed on TikTok Shop.

With the rise in cross-border selling, it will continue to develop end-to-end software solutions to help sellers scale and run their businesses more efficiently.

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