Bringing iconic characters to life

The design of this watch evokes Naruto’s iconic ‘ninja’ outfit, and the worn-like bezel and case reflect the tough training required to become a Hokage, a title bestowed on the leader of the Hidden Leaf Village where Naruto is from.

INTRODUCED in 1968 and reborn in 2019, Seiko 5 Sports has offered a wide variety of durable and reliable mechanical watches for watch lovers of every age for over half a century.

Today, there are seven new Seiko 5 Sports creations inspired by two popular Japanese animations, Naruto and Boruto.

Naruto was first broadcast in Japan in 2002 and then introduced abroad, fascinating fans throughout the world.

Boruto is the sequel to the series and centres on Naruto Uzumaki’s son, Boruto, whose adventure continues today.

Each of the seven creations captures both animated shows’ central characters: Naruto, Sasuke, Shikamaru, Lee, Gaara from Naruto, and Boruto and Sarada from Boruto.

The timepiece series will be available worldwide at Seiko boutiques and selected retailing partners as limited editions of 6,500 each.

Naruto Uzumaki


The design of this watch evokes Naruto’s iconic ninja outfit, and the worn-like bezel and case reflect the tough training required to become a Hokage, a title bestowed on the leader of the Hidden Leaf Village where Naruto is from.

The bezel ring plate is designed after Naruto’s forehead protector which is engraved with the symbol of his village. His iconic jutsu (ninja technique) “Rasengan” inspires the spiral pattern of the dial.

The nine orange indexes hint at the Nine-Tails sealed in himself while the 12 o’clock position index represents the pendant he inherited from Tsunade, a senior Hokage from his village.

The Uzumaki Clan’s kamon, or Japanese emblem used to decorate and identify an individual, family or institution, is printed on the case back.

Sasuke Uchiha


Naruto’s friend and rival, Sasuke is captured in every detail of this blue-dial watch. His trademark jutsu “Chidori” is reflected in the dial pattern, in which the jutsu’s hand sign is discretely highlighted on the one, three and eight o’clock positions.

The horizontal line on the Hidden Leaf Village symbol on the bezel represents the scar marked on his forehead protector by Naruto, and the watch crown is engraved with the clan’s unique “Sharingan” sign. The case back bears the Uchiha Clan’s kamon.

Shikamaru Nara


Shikamaru’s “Shadow Possession” jutsu is perfectly reflected in the dial of this watch.

The black colour scheme with green accents and the mesh-like dial ring are consistent with the character’s attire. The indexes are designed in the shape of his favourite Shogi game pieces, and the case back carries the Nara Clan’s kamon.

Rock Lee


The colour combination is reminiscent of Lee’s trademark jumpsuit and leg warmers.

The bezel reflects on one side the bandages of his arms and thigh, and on the other, “The Eight Inner Gates”, of which Lee managed to open up to the fifth gate to obtain the extraordinary “Hidden Lotus”.

On the case back are the kanji characters meaning “guts” as found on his heavy ankle weights.



The brown case and the pressed pattern of the dial are inspired by sand, and the kanji character for “love” at the one o’clock position brings Gaara and the One-Tailed sealed inside him to life. The pattern inspired by the mark on his gourd is seen on both the dial ring and case back.

Boruto Uzumaki


Inheriting his father Naruto’s jutsu “Rasengan”, the dial has the same spiral pattern in black. The colour of his costume is reflected in the vivid pink colour accents on the strap and seconds hand. The 12 o’clock index is inspired by a bolt as seen in the animation’s logo. The Uzumaki Clan’s kamon is printed on the case back.

Sarada Uchiha


The “Fire Style: Fire Ball” jutsu which Sarada inherited from her father Sasuke, is expressed in the red gradation dial.

The single Tomoe mark at the 5 o’clock position indicates she is still a young ninja in training in pursuit of improving her “Sharingan”.

The two-tone bezel is symbolic of how she has inherited both her father Sasuke and her mother Sakura’s characteristics as a ninja. The Uchiha Clan’s kamon is printed on both the bezel and the case back.

The movements are all Seiko’s tried-and-trusted automatic Caliber 4R36 with 24 jewels, optional manual winding, a 41-hour power reserve and a hacking seconds hand.

All are water resistant to 10 bar (100m) and have see-through case backs.

Each watch will come with a box inspired by the Earth and Heaven Scrolls from the Chunin Exams, a wide-scale examination used to test the skill of junior ninjas.

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