WATCHING television is literally rewarding for audiences of the local hit TV drama Kan Ku Kejar Cinta Kamu who entered a contest with a chance to win exciting prizes such as 5g worth of gold bars, smartphones, a travel package and the ultimate grand prize – a Perodua Bezza.
When 43-year-old Zariyah Yahaya joined the contest, she was only hoping to win one of the weekly prizes.
Little did she know that she would drive home a red Perodua Bezza at the prize presentation cermony held during the Lola Baba Kids Festival 2019 at Setia City Convention Centre.
“Even though I had the highest number of entries for this contest, I was only expecting to win weekly prizes and not a brand new car. I am extremely thankful and happy,” said Zariyah.
Organised by Pharmaniaga Bhd, who is also the main sponsor of the TV drama, the contest was open to viewers who were required to answer weekly questions based on the product placement of brands like Perozin, SweetRoyale and Citrex Vitamin C within the drama scenes.
Perozin, a joint pain reliever made with ginger, peppermint and rosemary; SweetRoyale, a stevia-based sweetener; and Citrex Vitamin C were used and consumed by the cast and placed at strategic locations throughout the 28 episodes of the TV drama.
Popular among Malay drama fans, the love story stars Amyra Rosli and Fendy Bakry in the lead roles.
Directed by Yusry Halim, it also features Delimawati Ismail as the antagonist.
Pharmaniaga managing director Datuk Farshila Emran said the main objective of sponsoring Kan Ku Kejar Cinta Kamu was to maintain the company’s competitiveness in the retail market as well as to raise the product’s branding and presence.
“We wish to maximise our brand presence and expand our business reach through various strategic marketing initiatives, especially via digital platforms. From our efforts, we received positive response to on our product placement strategy in the TV drama.
“Following the success of this contest, we will continue to enhance our brand presence through extensive marketing activities and similar contests in the future,” Farshila said.