Taking a cue from Taiwanese farmers

  • Metro News
  • Tuesday, 26 Sep 2017

Lee (in yellow shirt) after a briefing by Miri Planters Association. — STEPHEN THEN/The Star

MIRI: A number of semi-rural fruit and vegetable farmers here who have ventured into cyberspace to market their products online are getting five times more business and income than before.

Their “fruitful” online ventures are beyond expectations.

This interesting development surfaced when Miri Planters Association patron and Sarawak Assistant Tourism, Culture and Arts Minister Datuk Lee Kim Shin, was briefed on the farmers’ recent familiarisation trip to Taiwan.

Lee, who is also Senadin assemblyman, sponsored the farmers’ trip early this month, using his minor rural project grants from the state government.

The trip enabled the farmers to visit fruit and vegetable growers in Kaoshung and Nanpu in Taiwan and studied their planting and marketing techniques.

Miri Planters Association chairman Jong Teck Kiong said that during the trip, the visitors acquired first-hand knowledge on advanced technology used by their Taiwanese counterparts.

“Sophisticated machineries are used in all farming activities, from the sowing of seeds to fertilisation, irrigation and harvesting.

“The farmers there also rely heavily on online marketing network to sell their products.

“That is why in Taiwan, the farmers are very rich, “ he said.

Jong said after coming back from the trip, some farmers in Miri ventured into online marketing for fruits and vegetables and were seeing very fruitful results, he said.

He thanked Lee for sponsoring the trip.

Lee said he was informed that sales of many farmers in the outskirts of Miri had shot up five times after they showcased their fruits and vegetables online.

“These farmers, who began using online marketing after the returning from Taiwan, said they were selling five times more fruits and vegetables currently, compared to the conventional way.

“Selling online allows the farmers to reach a wider audience without having to spend on transportation.

“Farmers get bookings online and buyers come to the farms to buy in bulk.

“This goes to show that farmers who sell their products online will reap higher sales than selling them using conventional methods,” he said.

Lee said he was glad that the Taiwan trip was a success.

He urged the planters to apply all the valuable tips they gained from their Taiwan trip.

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Family & Community , East Malaysia , miri


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