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Kuala Lumpur mayor defends new logo’s design and tagline


Amin Nordin addressing the appointed DBKL contractors at the Integrity pledge hearing event.

Amin Nordin addressing the appointed DBKL contractors at the Integrity pledge hearing event.

KUALA LUMPUR mayor Datuk Seri Mohd Amin Nordin Abd Aziz urged city folk not to jump to conclusions over the Federal Capital’s new logo and tagline that he had launched on Monday to promote tourism.

The logo featured the words “Kuala Lumpur” written in grey lettering with a drop shadow, describing the city as “exciting, surprising and enticing”, and also brands it as a “city of contrasts and diversity”.

It was reported that the new branding to promote tourism has drawn online criticisms from the community with many taking to social media to criticise the logo.

“The work to finalise the branding took a long time with the feedback from stakeholders from the government and key players from the tourism industry. Everyone was consulted and it went back to the government for approval,” he said.

“People need to understand the inspiration behind the work before reacting to it. The entire idea of the logo was tailored around the Kuala Lumpur Tourism Masterplan 2015-2025,” he said.

“The main aim now is to increase the number of tourist arrivals in Kuala Lumpur, so we took into account the key factors that make this city special,” he said.

“But things can change over time and a city’s identity takes time to evolve and it certainly is not a one man show,” he added.

Kuala Lumpur Tourism Bureau general manager Noraza Yusof said the branding and logo was constructed specially to link to the heritage of the city which was founded and grew as a result of the tin mining industry.

“Since KL evolved as a major tin trading centre as the tin mining industry grew in the surrounding areas of Ampang and Petaling, the logical direction for the brand design approach is to link it to tin and the tin mining industry — Kuala Lumpur’s heritage.

“We wanted the letters be crafted to appear with a metallic finish — raw tin textures and to tie it all together, it was decided that the key brand attributes be tagged to the Master Brand design — exciting, surprising and enticing,’’ she said.

“These will be seen every time the brand name is used and will be a repeated reminder of the character of the city we want to market and promote.

“The KL Brand positioning – A City of Contrasts & Diversity, is what makes Kuala Lumpur distinctive and on the basis that the city’s identity is built on its history, people, and traditions in the arts and culture,’’ Noraza said adding that it cost RM15,000 to design the logo and for the branding exercise.

Earlier in the day, about 44 contractors from Kuala Lumpur City Hall (DBKL) signed integrity pledges promising to practice a code of ethics when carrying out their work.

Contractors had to sit through a two-hour talk on the code of ethics and took their oaths in the presence of Amin Nordin and Malaysian Anti-Corruption Com­­m­­i­­ssion, deputy commissioner Datuk Seri Mustafar Ali.

Central Region , DBKL , logo , tagline , tourism

   

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