On set with Coasters crew.
FROM Da Vinci to Shakespeare to Spielberg, every bold work of creativity which has ever existed started from the same place: a blank white canvas. It was with this notion that the philosophy “It all starts with white” was formulated. It represents a fearless attitude to transform passion into bold actions, taking that courageous first step and putting it all down on a white sheet. It is this same resilience that framed Tiger Beer’s latest brew, Tiger White – Asia’s Wheat Beer.
Drawing inspiration from the brew’s philosophy is Coaster, the world’s first short film ever, crowd-sourced from digital and physical beer coasters. The project called on consumers to put on their artistic hats for a chance to be a part of this film project, made by Malaysia’s creative talents, mentored by Everest director, Baltasar Kormákur.
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