In-store experience: The Borders brand has been retained in all the bookstores from the way customers are served, the variety of merchandise and the browsing-friendly concept.
THE grand opening of Borders bookstore in IOI City Mall in Putrajaya kicked off with an exciting performance by the Malaysian Drums Symphony that reverberated throughout the shopping complex.
The event also marked the store opening of two other brands under Berjaya Corporation -- consumer electronics retailer RadioShack and Krispy Kreme doughnuts.
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