Rolex pledges a commitment to preserving the natural world


A member of the Perpetual Planet expedition at Khumbu Icefall, Mount Everest.

Exploration is in the DNA of Rolex. It has shaped the brand’s timepieces and designs since its founder, Hans Wilsdorf, first began testing them under the most extreme conditions of use in the 1930s.

After which, Oyster Perpetual watches have continuously aided explorers from the abyssal ocean to soaring peaks, from untrodden jungle to scorching desert, from the poles to the deepest caverns.

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