Heineken Laluan wants to contribute to the growth of the local digital economy and expand the farming industry in Sarawak. Photos: Heineken Laluan
To this day, Heineken Laluan can still recall his retired parents’ reactions when he announced he was quitting his teaching job to look after them, as they were both unwell at the time. “I remember they were angry. They were scared that I wouldn’t be able to find a way to support the family and take care of myself at the same time,” he said.
Then, in November 2017, Heineken, 35, had an idea – why not sell fresh produce from farmers and items foraged from the jungle by the locals using social media? He started a Facebook page called Timogah, a Bidayuh word that means “famous”, initially targeting consumers like housewives living near Kuching.
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