Nintendo 'gamer at heart' CEO Satoru Iwata dies at 55

  • Science & Technology
  • Wednesday, 15 Jul 2015

Nintendo Co's President and Chief Executive Satoru Iwata speaks during an interview with Reuters in Tokyo May 8, 2014. Photo: Reuters/Toru Hanai

Nintendo Co Ltd Chief Executive Satoru Iwata died of cancer on July 11, months after he led the Japanese video-game maker's belated entry into mobile gaming following years of declining sales. He was 55.

The death of the hands-on CEO and president, announced by Nintendo on July 13, comes at a critical time for the company which is betting that its new smartphone tie-up with online game maker DeNA will help make up for declining console sales.

Iwata had long resisted investors' calls to move into mobile games for fear of cannibalising Nintendo's traditional console base. He announced the move in March as stiff competition from console rivals and mobile games continued to drag on sales.

The company did not announce a replacement but Genyo Takeda, senior managing director and one of the lead developers of Nintendo's Wii console, will lead the committee for Iwata's funeral – a sign he could be taking on the leadership role.

"They say it's not yet decided who the next CEO will be, so there's a slight uncertainty," Japan Asia Securities deputy general manager Mitsuo Shimizu said. "This comes just as we saw a glimmer of hope for the company."

Nintendo has forecast it would double annual operating profit in the year through March thanks to the DeNA tie-up.

Gamer at heart

Iwata had surgery in June last year to remove a growth in his bile duct and had returned to work. He attended an annual shareholders' meeting on June 26, but his condition suddenly deteriorated in the last few days, Nintendo said.

Iwata's main legacy was broadening the appeal of video games with the bestselling Wii, which included fitness titles and fantasy battles. Gaming fans took to Twitter to mourn his death, and even rival Sony Corp's PlayStation account said: "Thank you for everything, Mr Iwata."

Iwata, who became president in 2002 at the relatively young age of 42, was the first CEO from outside the founding Yamauchi family.

Hooked on computer programming in high school, Iwata told developers he was a "gamer at heart". In his later years, though, he came under pressure from investors amid competition from Sony and Microsoft and a shift in casual gamers to smartphones. – Reuters/Ritsuko Ando

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