Zero alcohol beer and spirits are here to stay

Heineken recently launched the Heineken 0.0, an alcohol free beer.

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir.

While the biggest issue raised has been the fact that it is a non-halal drink meant for non-Muslims only, there has also been chatter among beer drinkers about the beverage itself. Most of the feedback I’ve heard has revolved around whether the 0.0 actually tastes like beer, and the point of drinking beer when there is no alcohol in it.