People willing to risk their lives for more hits on Instagram, study says.

Of the participants surveyed, an average of 13% indicated that they were likely or very likely to stand on the edge of a cliff to increase their Instagram followers. Photo: Freepik

Social media is a great way to share our lives and keep in touch with friends and family. But how much would you risk for online engagement with your audience?

American study Death By Instagram Fueled Selfies: A Survey Of 1,233 Instagram Users (Matthew H. Nash et al, The Swift Test, 2023) reveals that “people are willing to engage in risky behaviour for social media validation”.