Natural and organic, for real?

Cancer scares, rising allergies and global warming concerns are driving the boom for ‘natural’ and ‘organic’ personal care products. But how do consumers know if they are for real?

IT all started with a personal quest to source for Malaysian-made natural and biodegradable products for my family. For the past three years, more so after I became pregnant, I was adamant to steer clear of harmful chemicals commonly found in mass-market personal care and household cleaning products. Besides, we are trying our best to tread lightly on the already fragile environment.