KUALA LUMPUR: While coming as a surprise, Carlsberg Brewery (M) Bhd's decision to increase beer prices should be cushioned by an improving consumer outlook in Malaysia, said Hong Leong Investment Bank (HLIB) Research.
The research firm said that while the price hike may impact medium-term sales recovery, it does not expect any knee-jerk decline in sales volume, considering the improvement in labour conditions and income prospects, which will support demand for existing brands.
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