Factors influencing Vietnam’s FMCG trade

The Times Square tower in Ho Chi Minh City, Vietnam, on Sunday, February 25, 2024. Photographer: Maika Elan/Bloomberg

HO CHI MINH CITY: Economic outlook, demographic transformation and changing consumer trends are among macro shifts reshaping Vietnam’s fast-moving consumer goods (FMCG) landscape, according to marketing data and analytics company Kantar Worldpanel.

In its recent report on the Vietnam FMCG market outlook 2024, Kantar has a positive outlook for Vietnam’s economy, saying that despite obstacles and short-term headwinds, the long-term economic trajectory remains robust.