Heineken expects business environment to remain challenging

Heineken Malaysia Bhd managing director Roland Bala addressing guests at the Tiger CNY 2024 media launch at Sunway Velocity Mall KL.

KUALA LUMPUR: Heineken Malaysia Bhd remains cautious and expects the business environment to remain challenging in 2024 after a soft beer market in 2023.

“This alongside the rising cost of living, geopolitical uncertainties, and weakening ringgit could have a negative impact on consumer sentiment and spending. We will continue to adopt an agile approach in delivering our 2024 ambition.