Red Bull family’s US$8bil wealth boom tops all Asian dynasties

The Yoovidhyas, the Thai family that invented Red Bull, have added US$7.8bil (RM34bil) to their fortune since January 2022, the biggest gain of any Asian dynasty, according to the Bloomberg Billionaires Index. — Reuters

SINGAPORE: The return to normal life after Covid-19 has thrown up some big winners, like the world’s most popular energy drink – and the family that brought it into being.

Scenes across the globe show how Red Bull is benefiting, from revellers in Singapore gulping the beverage at the first ZoukOut music festival in four years to commuters on London’s packed morning trains choosing it over coffee.