Cosmetics firms hope Cupid’s arrow hits growth in China

Rising affluence: Shoppers are seen walking along a mall district in Beijing. Cosmetics companies in China have been busy tapping soaring demand by launching special gift boxes. — AP

BEIJING: With the arrival of this year’s Valentine’s Day, cosmetics companies in China have been busy tapping soaring demand with the help of a winged cherub named Cupid.

According to Beijing-based online financial platform Jianpu.ai, in the week before this year’s Valentine’s Day, some 30 cosmetics brands had launched over 100 types of special gift boxes, or product sets, in China.