Expand your business in China through cloud


HIT by the Covid-19 pandemic, businesses and consumers alike are increasingly turning towards cloud solutions to remain in operation and even profitable – but for more than just storage.

As one of the strong contenders in the global cloud market, Tencent Cloud is able to provide global customers with high-performing, easy-to-maintain, intelligent and flexible cloud services, in line with Tencent’s vision of ‘value for users, tech for good’.

With industry-leading cloud offerings, more than 300 cloud solutions and products across the region, Tencent Cloud has a global footprint of a growing infrastructure foundation that now spans across 27 regions and 68 availability zones, offering a combined bandwidth of over 200 terabytes per second and storage scale exceeding 10 exabytes in over one million servers.

Tencent Cloud also has an extensive global content delivery network with over 2,800 global acceleration nodes across more than 70 countries.

This culminates in more than two decades’ worth of experience accumulated by Tencent in technology innovation to help companies reduce costs, increase efficiency and identify new business models and opportunities.

A key factor that differentiates the abilities of Tencent Cloud is its unique consumer-to-business-to-consumer (C2B2C) strategy, which is one of its core strengths in enabling enterprise digital transformation, says Tencent Cloud International senior vice president Poshu Yeung.

“Our unique C2B advantage and strategy creates value to enterprises by leveraging Tencent’s unique digital ecosystem, which is well-integrated with our cloud computing offerings.

“Our C2B strategy will continue to create value in the full-cycle development of the industrial internet and bring a better service experience to our users, especially for enterprises who are looking to expand their business in the China market,” Yeung says.

Tencent is well-known for its C-side business process. The company owns major social platforms WeChat, Weixin and QQ, which reach more than one billion users and can provide valuable local market knowledge, as well as operational experience.

Tencent’s C-side experience and capabilities have proven valuable for companies entering the market. For example, the company provides connectors such as Weixin Official Accounts, Mini Programs, digital payment services and WeCom (enterprise version of Weixin), so that enterprises can better serve users, improve the efficiency of supply and demand matching and finally realise the closed loop of C2B2C.

“We aim to lower the threshold for enterprises to connect with users, offer more online and offline resources and cover a larger market. Our unique C2B advantage and strategy create value to enterprises by leveraging Tencent’s unique digital ecosystem, which is well-integrated with our cloud computing offerings, ultimately bringing a better service experience to our users, especially for those enterprises who are looking to expand their business in the China market,” he explains.

China has tremendous opportunities and potential that all businesses, including Malaysian companies, would like to tap into. But to do business in China, as Yeung points out, adopting cloud is one of the key steps.

For companies that seek to do so, Tencent Cloud is a local partner that can ease the way into one of the fastest growing markets in the region, with its China Connect solution.

He adds, “Tencent Cloud has been one of the preferred partners for many overseas businesses to enter China, due to Tencent’s extensive experience in the market with deep understanding of Chinese consumer needs, as well as strong capabilities that aim to help enterprises land businesses in China through every step under our China Connect solution.”

“In short, Tencent Cloud China Connect solution aims to provide a one-stop solution enabled by local market understanding and cutting-edge technology to help enterprises accelerate their business implementation and digitalisation in China.”

Through China Connect, Tencent Cloud provides a solution that provides entry and landing into China and hastens speed-to-market for businesses.

It starts off by offering a business registration service to help enterprises set up their business entities, followed by enabling them to establish a smart and secure set-up in China with leading infrastructure as a service and software as a service with enterprise-level efficient applications to help them run smoothly.

Tencent Cloud also offers a suite of go-to-market solutions under the Weixin and Tencent ecosystem which aims to help businesses engage and win over Chinese consumers.

At the same time, while helping overseas businesses land in China, Tencent Cloud also actively supports Chinese enterprises to look outwards with its platform acting as a bridge to international markets.

“Instead of providing ‘cookie-cutter’ solutions, we consult with our customers and business partners and listen to what they need and then either come up with solutions or customise them to fit their requirements.”

Going forward, Tencent Cloud will strive to strengthen business support teams and partnerships in local markets by establishing a comprehensive cloud partner ecosystem and strengthening the company’s partner networks, including reseller partners, development partners, service providers and consulting partners.

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