A balancing act in e-commerce

"One way to manage current consumer demands is by onboarding small players and SMEs, and at the same time empowering them enough both technologically and financially to manage such behavioral change." --- Mritunjay Kumar

AS the shopping experience increasingly moves online, retailers have had to adapt not only to the shift towards digital shopping channels but also to the change in consumer behaviour online.

Notably, consumers have become more discerning these days. With greater access to information and with a wider variety of choices on the Internet, they have become more particular about the products and services that they purchase.